Buying tech without a clear objective is like pressing the button at a crossing and expecting the little green man to give you sales leads. It doesn’t work like that.
Tech is not a strategy. It’s a tool. And it needs to be used with intent.
- What’s the outcome you want?
- What’s the problem you’re solving?
- What will this tech do for the business? Besides flashing its lights and being a budget-hoover.
If you can’t answer those questions, it’s probably not the right time to invest.
Innovation without purpose is just expensive noise.
What’s the worst tech investment you’ve seen made without a plan?
P.S. I talked to a company that impulsively bought 30 VR headsets. Mary from accounts now smashes beats with lightsabers and hasn't processed an invoice since January.
